兴动棋牌下载详情

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                      1. 首页 > 财经 >

                        飞鹤乳业的真功夫与价值逻辑

                        2018-10-18 14:36:18 新众网
                        作者:鲍令

                        来源:铑财-铑财研究院

                        导读:

                        FULANKELINSHUO:“YOUNAIXINDEREN,NENGDEDAOTASUOQIWANGDE”。ZHEIJUHUAYESHIYONGDANGXIADETOUZIHUANJING。

                        兴动棋牌下载详情TOUZIMANGMUXING、QINGXUXING,SHIXIANZHIWOGUOZIBENSHICHANGFAZHANDEYIDAZHIGU。LIHAOXIAOXISHI,SUIZHEYINGSHI、ZAOCHEXINSHILIDENGXINGYEPAOMOPOLIE,DUOSHUTOUZIZHEKAISHIQUYULENGJING,JIAZHITOUZICHENGWEIFENGXIANGBIAO。YIXIEYOUZHIZHANGPAODEBAIMAGU,JINRUDAXINGQING。

                        JINRI,GANGGURUYEBANKUAIYINGLAIXINMIANKONG---FEIHERUYE。ZUOWEIGUOCHANYINGYOUERLINGYUDEGONGRENWANGZHE,JIANGJIAOCHUZENYANGDEZIBENDAJUAN,JIAZHIDISEYOUJIUJINGJIHENI?

                        SANRENZUODIANTI,CONGYILOUDAOWUSHILOU。YIGERENYUANDIPAOBU,YIGEZAIZUOFUWOCHENG,YIGEYONGTOUZHUANGQIANG。

                        TAMENDOUDAOLEWUSHILOU,YOURENWENNIMENSHIRUHESHANGLAIDE?YIGESHUO,WOSHIPAOSHANGLAIDE;YIGESHUO,WOSHICHENGZHESHANGLAIDE;YIGESHUO,WOSHIYONGTOUZHUANGQIANGSHANGLAIDE。

                        实际上,他们都忽视了电梯的关键作用。而这部电梯的名字叫做:时代势能。

                        感谢时代

                        SHUNSHIERWEI、JIESHIERJIN、ZAOSHIERQI、CHENGSHIERSHANG。

                        SHINENGDELILIANG,JIUJINGYOUDUOQIANGDA?KANKANSHIDAIDIEBIAN,YEXUYOUGENGSHENGDONGTIHUI。

                        2019NIAN,XINZHONGGUOCHENGLI70ZHOUNIAN。

                        SHUJUXIANSHI,1949NIAN,ZHONGGUORENJUNGDPZHIYOU23MEIYUAN。2019NIAN,ZHEIGESHUZIYOUWANGTUPO1WANMEIYUAN,QUANQIUDIERDAJINGJITIDEDIWEIRIYILAOGU。

                        JINGJISHUIPINGDEDAFUTISHENG,YEYINGSHEDAOZIBENCENGMIAN。

                        兴动棋牌下载详情JURUIENZIBENTONGJI,2019NIANQIANSANJI,XIANGGANGJIAOYISUOXINSHANGSHIGONGSIGONG 108 JIA,QIZHONGXIANGGANGZHUBANSHICHANGXINSHANGSHIGONGSI100 JIA。JIUSHANGSHISHULIANGKAN,SHIZI1994NIANYILAIZUIDUODE;MUZIJINE(TICHUCHAODAXING IPOMUZIXIANGMUHOU)KAN,2019NIANQIANSANJIXIANGJIAOGUOQUSHINIANTONGQIYECHUYUGAOWEI。

                        兴动棋牌下载详情DUIYINGTOUZIZHEGAOREQINGDE,SHIGAOHUIBAOLV。JIEZHI2019NIAN6YUEDI,XIANGGANGZHENGQUANSHICHANGSHIJIAZONGZHI32.7WANYIGANGYUAN,XIANGJIAO1997NIAN,ZENGJIAJIN9BEI。

                        兴动棋牌下载详情YICILAIKAN,SHENGSHIKESHOUZANG,SHENGSHIGENGYINGTOUZI。

                        ZHENGSHISHIDAIFAZHANSHIFANGDEJUDASHINENG,CHENGJIULEYIGANTOUZIDALAO,GENGCHENGJIULEYOUZHIQIYEDEJIAZHISHENGTENG。

                        兴动棋牌下载详情XIANZAI,GANGTONGGUOGANGJIAOSUOZHUBANIPOSHANGSHILINGXUNDEFEIHERUYE(YIXIAJIANCHENG“FEIHE”),YEZOUDAOLEJIAZHIQIANTAI。

                        NENGFOUCHIXUSHENGTENGNI?

                        从黑龙江到香港

                        TANXUNZHEIGEGUANJIANDAAN,ZHUBENSUYUANBUSHIWEIMINGZHIZHIXUAN。

                        兴动棋牌下载详情SHULIFEIHEDEFAZHANSHI,MEIYIBUKAZAILESHIDAIDEGUANJIANJIEDIANSHANG。

                        兴动棋牌下载详情1962NIAN,FEIHEDEQIANSHEN“ZHAOGUANGRUPINCHANG”CHENGLI,LISHUYUHEILONGJIANGNONGKENZONGJU。ZAIJIHUAJINGJISHIDAI,FEIHESHIMINGHENJIANDAN,JIUSHIJIEJUERUPINDUANQUEWENTI。

                        SHIJIANLAIDAO1999NIAN,GUOQIGAIGELAKAIDAMU。WEIBAOZHU“FEIHE”PINPAI,LENGYOUBINXIETUANDUIJIZIBAIWANYUAN,BINGBEIFUQIANWANFUZHAI,ZAIQIQIHAERSHIKEDONGXIAN,KAISHIERCICHUANGYE。BISHI,“SHENGCUN”CHENGWEIFEIHEDETOUDENGDASHI。

                        兴动棋牌下载详情JINGLI4NIANMOLIAN,2003NIANDEFEIHEYICHUJUSHILI,DANGUIMOHAIYOUDAITISHENG,JIEZHUZIBENLILIANGJIANGQIYE“ZUODA”,CHENGWEIXINSHIDAIMINGTI。QIAFENGMEIGUZAITONGNIANCHUXIAN“NIUSHI”,FEIHEYEKAISHILEYUZIBENSHICHANGDEDIYICIJIECHU,CHENGWEIGUONEIDIYIJIAJINGWAISHANGSHIDERUPINQIYE。

                        兴动棋牌下载详情NANNENGKEGUIDESHI,FEIHEBADUOSHUMUJIZIJINTOURUDAOCHANYEMOSHISHENGENG。2006NIAN,KAIXINGYEZHIXIAN,JIANQIZHONGGUODIYITIAOCONGMUCAOZHONGZHI、DAONAINIUSIYANG、YUNSHUCHUZANGDAOSHOUMAIDENAIFENQUANCHANYEMOSHI。

                        DANGRAN,DUIRUQILAISHUO,“ZUODA”SHIYUANYUANBUGOUDE,GENGZHONGYAODESHI“ZUOQIANG”。ZHEIGEZHUANBIANGUOCHENG,ZIBENLILIANGTONGYANGBUKEHUSHI。SUIZHEMEIGUJIANDINGHUILUO,RONGZICHENGBENBUDUANSHANGSHENG,JIEHEFEIHEZHENGQUANLIDAZAOQUANCHANYEMOSHI,JIADAYANFALILIANGYIXIULIAN“NEIGONG”。MEIGUYIBUSHIFEIHEZUIHAODEFAZHANTURANG。2013NIAN,FEIHEWANCHENGSIYOUHUA,LIKAIMEIGU。

                        《QIANFU》ZHONGYOUYIJUJINGDIANTAICI,“YOUYIZHONGSHENGLIJIAOCHETUI”。MINGYANRENDOUQINGCHU,FEIHEDECHETUIJUEFEISHIBAI,ERSHIWEISHIXIAN“ZUOQIANG”JIXULILIANG。

                        终于,2019年7月3日,飞鹤给出了有力佐证。飞鹤在港交所披露IPO招股书,开始第二次资本征程。

                        SHISHISHANG,2013NIAN-2019NIANZHEI6NIANJIAN,YOUGUANFEIHESHANGSHIDECHUANWENBINGBUXIANJIAN,ZIBENREDUKEJIANYIBAN。NEIMEWEIHEXUANZE2019NIANSHANGSHINI?

                        DUOWEIYUANYINZHONG,ZUOWEINAIFENXINYILUN“HUANGJINSHINIAN”YUANNIAN,QIANGDADEFAZHANSHINENGBURONGHUSHI。

                        多维利好

                        SUOWEI“SHUIDAERYUDA”,PANDUANYIJIAQIYEDETOUZIJIAZHI,XINGYEBEIJINGSHIBUNENGGELIEDEGUANJIANHUANJIE。

                        SHIDAISHANGKAN,RUYEZAI2008NIAN-2018NIANDEFAZHAN,BEIYENEICHENGZUODIYILUN“HUANGJINSHINIAN”。QIJIAN,SUIZHEZHENGCE、ZIBEN、QIYE、SHICHANG、MEITIDENGDUOFANGGONGZHEN,ZHONGGUORUYESHIXIANZHANGZUJINBU。

                        兴动棋牌下载详情ZHEIYIDIAN,ZAIXIAOFEIDUANTIXIANYOUWEIXIANHUO。

                        2008NIAN,GUOCHANNAIFENDESHICHANGZHANYOULVYIDUJIN20%,2015NIANWEI31%。2018NIAN,ZHEIGESHUZIYIDA49%,SHILIKUAIZENGZHISHIKEJIANYIBAN。

                        兴动棋牌下载详情SHICHANGXINXINHUIFU、XIAOFEIHAOZHAOLIRIZENGBEIHOU,SHIGUOCHANNAIFENPINZHISHENGJIDEXIEZHAO。LIJINGDIYILUN“HUANGJINSHINIAN”,GUOCHANRUZHIPIN,YOUQISHINAIFENDEFAZHANZHUXUANLV,YICONG“ANQUAN”SHENGHUAZHI“PINZHI”。

                        兴动棋牌下载详情GUOJIAJIANDUCHOUJIANSHUJUXIANSHI,2018NIAN,YINGYOUERPEIFANGRUFENCHOUJIAN3058PICI,HEGELVDADAO99.9%。

                        DUICI,RUYEFENXISHISONGLIANGBIAOSHI,QISHIGUONEIDENAIFENSHENGCHANBIAOZHUNBIGUOWAIDEGENGJIAYANGE,GONGYI、JISHUDENGFANGMIANYIJINGDADAOLEGUOJIXIANJINSHUIPING。“BIRU,GUOWAIDEANQUANJIANCEBIAOZHUNYOU100XIANG,ERXIANZAIGUONEIKEYIDADAO200XIANG。”。

                        ZHENGCEFUCHIZUOYONGBURONGHUSHI。

                        2019NIANYUE3RI,GUOJIAFAGAIWEI、GONGXINBUDENGQIBUMENLIANHEXIAFA《GUOCHANYINGYOUERPEIFANGRUFENTISHENGXINGDONGFANGAN》(YIXIAJIANCHENG《XINGDONGFANGAN》),WENJIANKAITOUJIUMINGQUETICHU,YAO“ZHONGSUXIAOFEIZHEDUIGUOCHANYINGYOUERPEIFANGRUFENDEXINXIN”。CHENGWEIRUYEZHENXINGDEYOUYIHAOJIAO。

                        ZHENGCEDUANSHIFANGHONGLI,ZIRANDIAODONGLEZIBENREQING,ZAI《XINGDONGFANGAN》XIAFADANGRI,RUYEBANKUAIZHIXIANLAZHANG,BANKUAIZHANGFUYIDUJIEJIN4.4%。

                        DANGRAN,SHICHANGSHANGYEYOULINGYIZHONGZHIYISHENGYIN:DIYILUN“HUANGJINSHINIAN”JIESHU,GUOCHANNAIFENPINPAICHENGZHANGKONGJIANYIBUZU。

                        兴动棋牌下载详情SHANGSHUGUANDIAN,XIANRANHUSHILEXIASHUHEXINSHUJU。

                        数据显示,2018年,国产奶粉母婴渠道增速为25.4%,外资奶粉增速10.1%。此外,2018年国产六大奶粉电商渠道增速为48.9%,也远超外资奶粉。

                        CONGCHENGSHILAIKAN,XIAXIANSHICHANGSHIGUOCHANNAIFENDEYOUSHISHICHANG,SHUJUXIANSHI,2018NIANGUOCHANNAIFENZAIXIAXIANSHICHANGDEXIAOSHOUEZHANBI51.6%,ZENGSUDA20.2%,GAOYUJINKOUNAIFEN6.6%DEZENGSU。

                        兴动棋牌下载详情ANZHAOCIQUSHI,2019NIANGUOCHANNAIFENDESHIZHANLVDAGAILVHUICHAOGUOJINKOUNAIFEN。

                        ZHONGGUONAIYEXIEHUIFUMISHUZHANGLIULINRENWEI:“GUOCHANNAIFENKAIJIANGTUOTUHAIYOUXIANGDANGZHANGDELUYAOZOU。”

                        CONGSHUJUDAOZHUANJIAGUANDIAN,BUNANFAXIAN,GUOCHANNAIFENQIYEDECHENGZHANGXINGRENGPOJUKANDIAN。

                        兴动棋牌下载详情ERZUOWEIGUOCHANYINGYOUERNAIFENDEWANGZHE,FEIHEDECHENGZHANGJIAZHIYEBUYANERYU。

                        飞鹤有多“强”?

                        BUNANFAXIAN,CONGJIEJUE“QUERU”WENTIDAO“SHENGCUN”,ZAIDAO“ZUODA”YU“ZUOQIANG”,FEIHEDEMEIYICIDONGZUO,BUJINJINGENSHIDAIBUFA,TONGSHIHAIYOUMINGQUEDEFAZHANFANGXIANG。

                        ZHEIYICIDENGLUZIBENSHICHANG,SHIFOUYIWEIZHEFEIHEYOULEXINDEFAZHANFANGXIANGNI?

                        XIANLAIKANCIQIANDE“ZUOQIANG”MUBIAO,FEIHEWANCHENGDURUHE。

                        SHOUXIANYAOMINGQUEDESHI,DUIYUQIYELAISHUO,“DA”HE“QIANG”JIUJINGYOUHEQUBIE。

                        JUYIGEZHIGUANANLI,XIAOHUANGCHE“OFO”SUIYOUCHAOGUO150YIDERONGZI、SHUSHIYIDEYAJIN、QIANWANLIANGJIDEYONGHUYUQIANWANLIANGJIDEDANCHETOUFANGLIANG,DANYIJIUQIANJINGANDAN。

                        YUANYINZAIYU,HEXINJINGZHENGLIBUZU。

                        ZHEIZHONGDAERBUSHIDEZHILAOHUXINGQIYE,YESHITOUZIZHEDEDAJI。SHIJISHANG,HEXINJINGZHENGLISHIDUOSHUJIAZHITOUZIZHEDEHEXINKAOLIANG。

                        兴动棋牌下载详情NEIMEFEIHEDEHEXINJINGZHENGLIRUHENI?

                        HAOCHANPIN,SHICHANGHUISHUOHUA。HAOQIYE,YEJIHUIZHENGMING。

                        兴动棋牌下载详情FEIHEZHAOGUSHUXIANSHI,GONGSIYINGSHOUHEJINGLISHUANGSHUANGCHUYUZENGZHANGKUAICHEDAO。

                        2016年至2018年,收益分别为37.24亿元、58.87亿元、103.92亿元,利润分别为4.06亿元、11.6亿元、22.42亿元。三年间,公司毛利率由54.6%提高至67.5%。2018年,飞鹤成为首家实现百亿营收的国产奶粉企业。

                        兴动棋牌下载详情ZAITUXIANHEXINJINGZHENGLIDESHIZHANLVFANGMIAN,FEIHEDESHUJUGENGSHIJINGREN。

                        根据弗若斯特沙利文报告,按2018年零售销售价值计,飞鹤品牌在国内和国际同业中排名领先,市场占有率为7.3%;在国内婴幼儿配方奶粉集团方面,飞鹤也以15.6%的市场占有率排名领先同业。

                        YAOZHIDAO,ZHONGGUODEYINGYOUERNAIFENXIAOFEISHICHANG,JIHUKECHENGQUANQIURUQIDE“BINGJIABIZHENGZHIDI”,MIANDUICHONGFENSHENZHICANLIEJINGZHENG,FEIHENENGYONGYOURUCIGAODESHIZHANLV,HEXINJINGZHENGLIDECHENGSEKEJIANYIBAN。

                        DANGRAN,JINPINGSHANGSHUSHUJU,HAIBUZUSHUOMINGFEIHEJIUSHIYIJIA“QIANG”QIYE。

                        高端稀缺性

                        兴动棋牌下载详情XIAOFEISHENGJIDABEIJINGXIA,ZUOWEIYIJIAQIANGCDUANRUQI,“GAODUANHUA”SHENGJISHIYIGEZHONGYAOKAOLIANG。CONGMUQIANLAIKAN,ZAIGUONEINAIPINPAIZHONG,FEIHELVXIANZUODAOLEZHEIDIAN。

                        LAKAISHIJIANWEIDU,2008NIANHOU,ZAIGAODUANNAIFENLINGYU,GUOCHANPINPAIYIDUHAOWUHUAYUQUAN。RENWEI“JINKOUNAIFEN=GAODUANNAIFEN”DEXIAOFEIZHEBUZAISHAOSHU,YIXIENAIFENPINPAISHENZHIFANGQILEGAILINGYU,ZHEICONGGUONEIWAINAIFENXUANSHUDEJIAGESHANG,KEJIANDUANNI。

                        兴动棋牌下载详情MIANDUIXINGYEKUNJING,FEIHEBANYANLEPOJUZHEJIAOSE。

                        兴动棋牌下载详情CONGJINNIANYINGSHOUJIEGOUKAN,GAODUANYINGYOUERNAIFENLINGYU,QIAQIASHIFEIHEDE“ZHUCHANG”。

                        兴动棋牌下载详情SHUJUBUHUIPIANREN。CONG2016NIANZHI2018NIAN,FEIHEGAODUANYINGYOUERPEIFANGNAIFENCHANPINDEXIAOSHOUEFENBIEZHANQIZONGSHOUYIDE42.6%、64.5%、64.1%。

                        兴动棋牌下载详情ZHIDEZHUYIDESHI,JINRU2019NIAN,FEIHEDEYINGSHOUJIEGOUJINYIBUXIANGGAODUANYOUHUA,ZHUDACHANPINSHOUJIASHENZHIYIGAOGUOBUFENYANGPINPAI。

                        这种高端强势的稀缺性,凸显了飞鹤的市场自信。

                        在通过港交所聆讯同时,飞鹤也发布了2019年上半年的最新业绩,数据显示,截至到2019年6月30日止的六个月内,飞鹤实现收入58.917亿元人民币,同比增长34.37%;期内利润17.51亿元人民,同比增长60.42%。

                        TONGQI,FEIHEGAODUANYINGYOUERPEIFANGNAIFENDEXIAOSHOUEZHANBIYESHANGSHENGZHI66.5%,JIAODIYIJIDUGAO0.7GEBAIFENDIAN。

                        CIQIAN,FEIHECENGBIAOSHI,YOUYUCHONGFENYUJIDAONEIDIYINGYOUERPEIFANGNAIFENSHICHANGGAODUANCHANPINDEZENGZHANGQUSHI,GONGSICONGGUOQUJINIANKAISHIJIANGCHANPINZHONGXINDINGWEIYUGAODUANCHANPIN。

                        兴动棋牌下载详情ZHEIZHONGGAODUANDONGCHA、QIANZHANJUCUO,ZAICIZHENGMINGLEFEIHECONGMEIGUTUISHI,SHIWEI“HOUJIBOFA”。ERZHEIKESHENGENGCHUXIN,YECHENGWEIQITONGGUOLINGXUNDEJISHI,DAZAOXIQUETOUZIJIAZHIDEZUIDABAOZHANG。

                        时间维度:飞鹤的真功夫

                        日本《寿司之神》有一句经典台词:我努力达到巅峰,但没有人知道巅峰在哪

                        DUIYUFEIHEERYAN,XIANGSHANGJINGJINDEKONGJIAN,RENGZAIBUDUANSHIFANG。

                        兴动棋牌下载详情DEQUE,DUIYIBANQIYELAISHUO,“ZUOQIANG”SHENZHIYICHENGQIYEDEDINGCENGYUANJING,DANDUIYUXINGYEWANGZHEERYAN,“ZUOQIANG”ZHISHIFAZHANGUOCHENGZHONGDEYIGEJIEDUAN。

                        JUJIAOFEIHE,XINDEFAZHANFANGXIANG,JIKENENGSHI“ZUOZHANGJIU”,JIBUDUANCHUANGXINTUPO、YINLINGXINGYEGONGZHEN,ZHILICHENGWEIZHANGQIGAOZHILIANGFAZHANDEQIYE。

                        这种精进心、敬畏感,或再次打开飞鹤新的成长周期,凸显投资价值的稀缺性。

                        ZONGGUANQUANQIU,YONGYOUBAINIANQIYEDESHULIANG,RIBENYI25321JIAMINGLIESHIJIEDIYI,MEIGUOHEDEGUOFENLIEERSANMING。RIBENQIYEDEPINGJUNSHOUMINGSHI52SUI,MEIGUOWEI24SUI,ERZHONGGUOJINWEI3SUI。

                        兴动棋牌下载详情BUNANFAXIAN,WOGUOQIYEXIAYIGEFAZHANWEIDU、JINGZHENGWEIDUYISHANGSHENGZHISHIJIANCENGMIAN。

                        MAYUNSHENZHIJIANGALIBABADEFAZHANMUBIAODINGYIWEI“YAOCHENGWEIHUO102NIANDEHAOGONGSI”,ZUJIANGAOZHILIANGDEZHANGQIFAZHANYICHENGXINSHIDAIMINGTI。

                        YIDINGYIYISHANGSHUO,JIANGCITUICEWEIFEIHEDEXINSHIDAIFAZHANMUBIAO,YEBINGFEIKONGXUELAIFENG。BIJING,FEIHEDUIZHANGQIFAZHANYOUZHEZUGOUDENAIXIN。

                        兴动棋牌下载详情ZHEIHAIYAOCONG“GAODUAN”SHUOQI。

                        QIANWENYIJINGTIDAO,MUQIANFEIHEZUIQIANGDEHEXINJINGZHENGLI,ZHENGSHI“GAODUAN”ERZI,JUTILAIKANBIANSHIYIMINGXINGCHANPINXILIEXINGFEIFANWEISHOUDEYITIAO“GAODUANCHANPINXIAN”。JUXI,XINGFEIFAN2016NIANXIAOSHOUEWEI7.1YIYUAN,2018NIANWEI51.1YIYUAN,FUHENIANZENGZHANGLVGAODA168%。

                        兴动棋牌下载详情BUGUO,“GAODUAN”ZHEIGERENRENLIJIEDECIHUI,ZAIYINGYOUERNAIFENXINGYEQUEHENNANSHIXIAN。YOUQIDUIYUFEIHEZHEILEIGUOCHANNAIFENLAISHUO,GENGSHINANSHANGJIANAN。

                        YOUYUJINKOUNAIFENPINPAIZHANGQISHIYONG“BUHANZHONGGUOCHENGFEN”、“QUANJINKOU”DENGYINYUXINGXUANCHUANYU,RANGXIAOFEIZHEXINGCHENGLE“GUOCHANNAIFEN=DIDUAN”DECUOWUGAINIAN,NIUZHUANZHEIYISIWEIBINGBURONGYI。

                        在此背景下,飞鹤选择了一条最为有效,但也最为艰难的路:追求极致产品。

                        中国经济传媒协会金融与产业研究院院长柴永强表示:好产品,市场会说话。但知易行难,乳制品的品质提升,往往需要多维考量,背后重产业链的深耕细作不容忽视。由于在生产环节融合了农业、牧业、工业的传统三产,结合研发、营销等专业环节,乳制品的产业链很长很重也很复杂,若对其中一个环节进行提升,映射到产品上的品质提升几乎为零。而对每个环节进行升级,则意味着要付出巨大的时间、资金、人力甚至是机会成本。飞鹤恰恰选择了后者。以极大的耐心、恒心、沉淀心,打造全产业链,让产品“更鲜活”;不断研发创新,让产品“更适合”;这种责任心、敬畏心下的时间沉淀,是飞鹤破局高端、成为行业王者的关键,更是其塑造稀缺价值、打开持续成长之门的根源。

                        RUGUOZOUJINFEIHEDESHENGCHANJIDI,YEXUDUISHANGSHUZHUANJIADEGUANDIAN,YOUGENGSHENKETIHUI。

                        ZAIWOGUOHEILONGJIANG,BEIWEI47DUSHIJIEHUANGJINNAIYUANDAISHANG,FEIHESHIXIANLECONGYUANTOUMUCAOZHONGZHI、GUIMOHUANAINIUSIYANG(DAMUCHANG)DAOSHENGCHANJIAGONG、WULIUCANGCHU、QUDAOGUANKONGNAIZHISHOUHOUFUWUGEHUANJIEDEQUANCHENGKEKONGKEZHUISU。

                        ZHEIPIANHEITUDISHANGDEZHUANSHUNONGCHANGZHONGZHILENAINIUSILIAO,CONGGENYUANBAOZHENGLENAINIUJIANKANG。ZAINAINIUFANGMIAN,QIYINJINGUOJILIANGZHONGHESITANNAINIU,CHANNAILIANGGAO。

                        兴动棋牌下载详情HAODI、HAOCAO、HAONAINIU,CHENGJIULEPINZHIHUACHANPIN。

                        ZHIMINGCAIJINGZUOJIA、QIYEJIAWUXIAOBOZHICHU:“ZHENZHENGBACHANPINZUOHAOCAINENGYINGHUIGUOCHANNAIFENDEZUNYAN,FEIHEDECHANYEMOSHIBUJINDIANFULEZHENGGEZHONGGUORUYEDECHANYEMOSHI,YEDIANFULEWODUIGUOCHANNAIFENPINPAIDERENZHI。LAIDAOZHEILI,WOJIUMINGBAINIANYINGSHOUPOBAIYI、YINIANCHAO7000WANGUANDEHEXINDONGNENGZAINALI。”

                        ZHONGGUOBIAOZHUNHUAYANJIUYUANFUYUANZHANGTANGWANJINBIAOSHI,FEIHERUYEJIANGDUONIANJILEIDE“XINXIANJISHU”、“XINXIANGUANLI”NINGJUCHENGXINGYESHOUGEXINXIANBIAOZHUN,SHIDUIXINGYEBIAOZHUNDECHUANGXIN,JIANGTONGGUOBIAOZHUNXIANXINGLAIQUDONGCHANPINTISHENG,ZUIZHONGSHIXIAN“BIAOZHUNHUAZHUANHUANCHENGZHUANYEHUA,ZHUANYEHUAXINGCHENGCHANYEHUA”。

                        值得注意的是,正是这种接近“较真”的全产业链模式,让飞鹤创下连续57年安全生产无事故的记录。甚至在2008年的“三聚氰胺”事件中,飞鹤也能独善其身。

                        正如飞鹤乳业董事长冷友斌说的那样:“在搞养牛、搞牧场、研发牧草的时候,许多人都说我这是笨功夫、苦功夫、傻功夫,可是三聚氰胺事件爆发后,人们才知道,我这是真功夫。

                        这种真功夫,更体现在研发方面。

                        兴动棋牌下载详情YOUYUZHONGWAIYINGYOUERCUNZAIYIDINGTIZHICHAYI。FEIHEBIANLIZUZHONGGUOMURUYUZHONGWAIBAOBAOTIZHICHAYI,YANZHI“GENGSHIHEZHONGGUOBAOBAOTIZHI”DEGAOPINZHIPEIFANG,JIEJUEMURUHUAZHIFANG、MURUHUADANBAIHEDANBAIGUOMINSANDANANTI,YI“GENGSHIHE”LINIANNIUZHUANXIAOFEIZHEDUIGUOCHANNAIFENDEWUQU。

                        JULEJIE,FEIHERUYEGENJUZHONGGUOMURUDE“HUANGJINBIAOZHUN”JINXINGYANFA。ZHENDUIZHONGGUOBAOBAOTIZHI,LIANHEZHONGGUOKEXUEYUANHAOSHIYINIAN,DUISHUBAIMINGZHONGGUOBAOBAOJINXINGNAIFENLINCHUANGWEIYANGSHIYAN。TONGSHI,ZHENGHEQUANQIUYANFAZIYUANYANZHILETIEHEMURU、GENGSHIHEZHONGGUOBAOBAOTIZHIDEPEIFANG,QIHEXINCHANPIN“XINGFEIFAN”BIANSHIDAIBIAOZHIZUO。

                        LINCHUANGWEIYANGSHIYANJIEGUOXIANSHI,CICHANPINZAIGAISHANYINGERFENBIANXINGZHUANGFANGMIANJUYOUMINGXIANZUOYONG。WEIYANGXIAOGUOYUMURUMEIYOUMINGXIANCHAYI,QIESHIYONGGUODEBAOBAOZAIMOUXIEXINGWEIFAYUZHIBIAOSHANGYOUYUSHISHOUCANBIZU。

                        DUICI,WUXIAOBOBIAOSHI:“GENGSHIHEZHONGGUOBAOBAOTIZHIDEBEIHOU,SHIZHONGGUORENDEXIAOFEIZIXIN、CHANYEZIXIN、WENHUAZIXIN,FEIHERANGWOKANDAOLEZHONGGUO‘XINGUOHUO’DEWEILAI。”

                        产业逻辑

                        兴动棋牌下载详情ZHEIZHONGZHENGONGFU,DAZAOCHUDEWEILAIXING,CONGTOUZIJIAODUKAN,YOUGENGZHONGYAODEJIAZHI。

                        ZAOYOUYENEIRENSHIZHICHU,WEILAIMEIYOUCHANYEZHICHENGDETOUZIJIANGHUIYUELAIYUENAN。

                        FANGYANSHICHANG,ZHENZHENGYONGYOUZHANGQITOUZIJIAZHIDEBAIMAGU,JUNYOUQIANGDADECHANYETIXIZUOWEIZHICHENG。ZHEICONGLAOCAIZHANGQIGENZONGDESHIYAOJITUAN、YILIGUFEN、ZHONGGUOZHONGCHE、ALIBABADENGYOUZHIQIYEBIAOXIANZHONG,KEJIANDUANNI。

                        ZHEIXIEYOUZHIMINGXINGQIYE,YITUOCHANYETIXI“JINKEGONG、TUIKESHOU”,JINENGCHENGWEIXINYILUNFAZHANZHOUQIDETIAOBAN。YOUNENGZAISHICHANGCHUXIANBODONGSHI,XINGCHENGSHENHOUBILEI,YEJIUSHI“GAOHUIBAO、DIFENGXIAN、CHENGZHANGXINGQIANG”DEBAIMATEZHI。

                        兴动棋牌下载详情LINGRENQIDAIDESHI,ZAIMUZIYONGTUFANGMIAN,FEIHEYEYIRUJIWANGDEJIANGZIJINYONGYUHANGSHIQUANCHANYEMOSHI,ZHEIYEYIWEIZHEFEIHEDECHANYEJICHUJIANGGENGJIASHENHOU。

                        JULEJIE,FEIHEHEILONGJIANGTAILAIGONGCHANGYUJIZAIJINNIANXIABANNIANWANCHENGKUOJIAN。KUOJIANBUFENJIANGYONGYUSHENGCHANYANGNAIYINGYOUERPEIFANGNAIFENJIYANGNAIFENCHANPIN,SHEJINIANCHANNENG2WANDUN,GUJIZIBENKAIZHIZONGEYUE4YIYUAN。

                        TONGSHI,FEIHEHAIJIANGMUGUANGJUJIAODAOLEHAIWAI,QIZHAOGUSHUXIANSHI,FEIHEJIHUAGONGTOUZIYUE3.3YIJIAYUANYONGYUJIANSHEJIANADAJINSIDUNGONGCHANG,WEILAIGAIGONGCHANGSHENGCHANDEYINGYOUERPEIFANGNAIFENJIANGZHUYAOZAIBEIMEIJIYAZHOUSHICHANGXIAOSHOU,TONGSHIANZHUANGYITIAONIUNAIYINGYOUERPEIFANGNAIFENCHANPINSHENGCHANXIAN,JIYITIAOYANGNAIYINGYOUERPEIFANGNAIFENCHANPINSHENGCHANXIAN,YUQISHEJINIANCHANNENGJUNWEI2WANDUN。

                        兴动棋牌下载详情DUICI,CHAIYONGQIANGBIAOSHI,ZAIQIANGZHEHENGQIANGDENAIFENXINGYE,FEIHECHANYEMOSHIDESHENGENGSIKE,SHIJISHIZHUAZHULEHEXINJINGZHENGLIDEGENBEN,YEZHUAZHULETOUZIANQUANXING、XIQUEXINGDEGUANJIAN。MINYISHIWEITIAN,WULUNDUITOUZIZHEHAISHIXIAOFEIZHE,SHIANHONGXIAN、SHIYOUGAOXIAN,DOUSHIYIGEZHONGYAOKAOLIANG。CONGCIYIYISHANGSHUO,YIGESHIPINKUAIXIAOQIYEXIAOFEITOUZIJIAZHIDEGENJI,JIZAIYUCHANPINDEANQUAN、PINZHI。FEIHEDEQUANCHANYEMOSHIDAZAO、YANFACHUANGXINWUYICHENGWEITIZHEN、WENGUDEZHONGQI,GENGSHIQIBAIMATEZHIDESHILIDISE。

                        不同声音下的乳业苹果

                        兴动棋牌下载详情LAKAIWEIDU,ZHEIZHONGZHONGQIDISE,YESHIQUANSHIDANGXIAZHIYISHENGYINDEYIBALIQI。

                        JINGUANDUOJIAODUKAN,FEIHEYOUZHEJIQIANGDEZHANGQITOUZIJIAZHI,DANSHICHANGYECUNZAIYIXIEZHIYIZHISHENG,BIRUYINGXIAOFEIYONG,FEIHEYANFAFEIJIAODI。

                        RUGUOSHENRULEJIEQIYE、XINGYETEXING,ZHEIYIGUANDIANDEZHUANYEXING,ZHIDEKAOLIANG。

                        RENWEIQIYEYANFAFEIYUEGAOYUEHAO,SHIBUFENTOUZIZHEDEWUQU。JISHISHIZUIZHONGYANFADEKEJILEIQIYE,ZAIYANFAFANGMIANYEBINGFEIXIANGXIANGZHONGNEIYANGGAOQI。

                        比如小米创始人雷军就认为:研发费用的本质不是越多越好,如果越多越好,微软不就成了日不落帝国?苹果的研发费用占比很低,微软很高,IBM很高,没用呀。当年,乔布斯对此也是嗤之以鼻,当年苹果投2%在研发,微软投多少钱? IBM投多少钱?他们讥笑苹果没有创新。乔布斯说,那是因为你们效率太低了!”

                        JIEZHI2019NIAN10YUE15RI,PINGGUOGONGSISHIZHI1.07WANYIMEIYUAN,SHIQUANQIUSHIZHIZUIGAODEGONGSI。

                        可见,研发的策略方向及效率,才是企业发展关键。从飞鹤高端产品的霸屏表现中不难看出,飞鹤的研发高效精准,是否也有乳业苹果的风范?

                        况且,与同业相比,飞鹤的研发费用其实并不低。

                        数据显示,2018年,飞鹤的研发费用1.09亿元。对比港股的蒙牛,其同期研发费用为1.59亿元。

                        兴动棋牌下载详情WENTIZAIYU,MENGNIUSHIYIJIAJIANJUNIUNAI、SUANNAI、BINGQILIN、NAIFENHEYINLIAODENGQITARUZHIPINDEZONGHEXINGRUQI,QIEZONGHESHILIPAIMINGGAOJUZHONGGUORUYEDIER。

                        FEIHEZESHIYIJIAJUJIAONAIFENDECHUIZHILEIQIYE。

                        兴动棋牌下载详情RUDANCONGCHANPINZHONGLEILAIDUIBI,FEIHEDEYANFAFEIYONGBUJINBUDI,FANERCHUYUGAOWEI。ZHIDEYITIDESHI,RUGUOJIANGSHIJIANXIANLAZHANG,JINZAIQUANCHANYEMOSHIYIHUAN,FEIHEJIULEIJITOUZI80DUOYIYUAN。

                        兴动棋牌下载详情TONGSHI,ZHENDUIFEIHECHANPINDANYIDESHENGYIN,TOUZIZHEYEBUBIDANXIN。

                        兴动棋牌下载详情SHIJISHANG,DUOYUANHUAFAZHANZAOYICHENGWEIFEIHEDEDAZHANLVEZHIYI,CHUQIANWENSHUODAODEYANGNAIFENWAI。ZAIDAJIANKANGYEWUFANGMIAN,2018NIAN,FEIHEHAISHOUGOULEMEIGUOVitamin WorldDELINGSHOUBAOJIANYEWU。

                        中国食品分析师朱丹蓬分析认为,目前很多食品公司都看到保健品市场的红利,飞鹤此类“奶粉叠加保健品”的双核驱动发展模式,也是整个中国乳业发展的一个趋势。

                        业务多元之外,飞鹤在渠道方面也在进行着多元布局。

                        兴动棋牌下载详情JUXI,SUIZHEXINLINGSHOUFAZHAN,FEIHEYEJIADALEXIANSHANGQUDAODEKAITUO,BINGTONGGUOWEIXIN、TIANMAODENGPINGTAIJINXINGDUOYUANHUAQUDAOBUJU。

                        FEIHEFANGMIANBIAOSHI:“(WOMEN)XIANGXIANSHANGXIAOSHOUQUDAOZHIFUDEXIAOSHOUBUCHANGNAIZHENDUITIANMAO、JINGDONGJISUNINGYIGOUDENGDAXINGDIANZISHANGWUPINGTAIZUOCHU。GENJUYUGAIDENGDIANZISHANGWUPINGTAIDINGLIHEYUE,TANGGAIDENGDIANZISHANGWUPINGTAIXIAOSHOUWOMENCHANPINDEMAOLILVBINGWEIDADAOXIEDINGBAIFENBI,WOMENYINGXIANGGAIDENGDIANZISHANGWUPINGTAIZUOCHUXIAOSHOUBUCHANG,YIQUEBAOQIMAOLILV。GAIDENGDIANZISHANGWUPINGTAIDEXIEDINGMAOLILVJIEHU3%ZHI15%。”

                        据悉,2019年上半年,飞鹤在电商渠道贡献了4.171亿元,而同年3月底时,这个数字仅1.79亿元,占同期总收益从6.5%增加到7.1%。这预示着飞鹤的线上布局已初现效果。

                        兴动棋牌下载详情ZAIZHUZHONGFAZHANXINQUDAODETONGSHI,FEIHEYEJINYIBUWANSHANCHUANTONGXIANXIAQUDAO。

                        在2019年上半年,飞鹤在传统经销商和零售商覆盖的销售点总数在二季度得到扩大,从3月底时的9.2万个,增长到6月底时的10.9万个。

                        在渠道为王的快消业,飞鹤上述多元化动作,对其核心竞争力打造,业绩想象空间及稳定性的提升作用不言而喻。

                        冷友斌的“诚信为本”

                        兴动棋牌下载详情BUYANERYUDE,HAIYOUFEIHEDELINGYIZHANGQITEZHI。

                        兴动棋牌下载详情SUOWEITOUZI,XIANTOUREN。ZAIHUHUANJIAZHITOUZI、ZHANGQIFAZHANDETONGSHI,QIYEJIAJINGSHENDEYINSUYEJUEBUNENGHUSHI。JUJIAODAOFEIHESHENSHANG,QIQIYEJINGSHENDEHEXIN,ZAIYU“CHENGXIN”ERZI,ZHEIYUDONGSHIZHANGLENGYOUBINGUANXIMIQIE。

                        《LIANGJIAN》ZHONGYOUYIJUJINGDIANTAICI:YIZHIBUDUIDECHUANTONGHEXINGGE,SHIYOUZHEIZHIBUDUIZUJIANSHISHOURENJUNSHISHOUZHANGDEXINGGEQIZHIJUEDINGDE。

                        DAKAISHIJIANWEIDU,ZI1999NIANGAIZHIDAO2019NIANSHANGSHI,“CHENGXIN”ERZISHIZHONGGUANCHUANFEIHEZISHEN,

                        LENGYOUBINJIANG“CHENGXIN”ZUOWEIQIYEJINGSHENDENEIHE。

                        “BACHENGSHISHOUXINZUOWEIRENSHENGYUSHIYEDEXINTIAO,ZHEISHIDIXIAN,YESHIHONGXIAN,BUNENGPENG,YEBUGANPENG!”LENGYOUBINZHIDINGDEFEIHERUYEYONGREN“LIUXIANGJIBENZHUNZE”ZHONGCHENGXINYUANZEJIUZHANLIANGTIAO,YUANGONGRUZHIYAOJINXINGCHENGXINDIAOCHA,QIANDING《SHANGYEXINGWEIHEDAODEZHUNZECHENGNUOQUERENHAN》。

                        兴动棋牌下载详情JUXI,LENGYOUBINHAIBAQIYECHENGXINWENHUALIEWEIYUANGONGPEIXUNBIXIUXIANGMU,NULIDAZAOYIZHICHENGXINYUANGONGDUIWU。LENGYOUBINHAIBAFEIHERUYEDECHENGXINWENHUAYANSHENZHIHEZUOFANG,DUISUOYOUGONGYINGSHANGYANGEANZHILIANGTIXIBIAOZHUNDINGQISHENHE,SHENHEBUTONGGUO,JIANJUETAOTAI。

                        TONGSHI,QIZHUDONGJIESHOUQUANSHEHUIJIANDU,ZUZHIQUANGUOGEDIXIAOFEIZHE、MEITI、MENDIANDAIBIAODENG1WANYURENJINCHANGCANGUAN,RANGGONGZHONGQINYANJIANZHENGQIYEDUICHANPINZHILIANGDECHENGNUO。

                        兴动棋牌下载详情ZHONGZHONG“CHENGXIN”ZHIJU。BUJINRANGFEIHEYINGDESHICHANGXINREN,YERANGZHONGGUORUYEDESHILIDEDAOJIANZHENG。

                        DUANQIKAOYUNQI,ZHONGQIKAOSHILI,ZHANGQIKANRENPIN。LENGYOUBINDE“CHENGXINWEIBEN”,CHENGWEITUIDONGFEIHEZHANGQIFAZHANDEJINGSHENLILIANG。

                        白马潜质

                        兴动棋牌下载详情ZHEIZHONGJINGSHENLILIANG,ZAIGANGGUSHICHANGYOUGENGZHONGYAODEKAOLIANG。

                        兴动棋牌下载详情NANFANGJIJINGUOJIYEWUBUZONGJINGLIHUANGLIANGBIAOSHI,YINWEITOUZIZHEJIEGOUBUTONG,AGUHEGANGGUCUNZAIDUOFANGMIANDECHAYI。BIRU,ZAITOUZIGUOCHENGZHONG,CONGGUJIAFANYINGSHANGLAIKAN,ZAIGUONEITOUZIYAOGUANZHUSHICHANGXINGTAIBIANHUA,YIJITOUZIZHEXINGWEIDAILAIDEYINGXIANG,DANZAIGANGGUSHICHANG,MUQIANGUANZHUGENGDUODESHISHANGSHIGONGSIWEILAIDEFAZHANHEYINGLIZENGZHANGQINGKUANG。

                        换言之,相比A股市场,港股投资者更关注企业的长期投资价值,从此角度看,注重长期效应、高质量发展的飞鹤,确有被市场热捧的白马潜质。

                        兴动棋牌下载详情CONGXINGYEKAN,XIANGSONGZIBENZHIXINGDONGSHISHENMENGZHICHU,RUPINQIYESHUYUZHONGZICHANTOUZIXINGYE,TOUZIHENNANKUAISUYOUSUOHUIBAO,SUOYIQIYEYAOYINJINYOUHAOZIJIN、JINGZHUNZIJIN,DANTONGSHIQIYEGENGYINGQINGCHUYINJINZIJINDEYONGTU、YAOQIANGHUAYOUSHIYIJIYAOTUPODEPINGJING。

                        KEJIAN,TOUZIRUYEZUIZHONGYAODESHI,BINGBUSHIKANYISHIGAODI,ERSHIXUYAOZHUIQIUQIYEWENJIAN、XIQUEDECHENGZHANGJIAZHI。ZUOWEIGUIMOHUACHANYE、BIAOZHUNHUACHANYE、MIJIXINGCHANYE,RUYEZHEIZHONGXIQUEJIAZHIYIDANTUXIAN,BAOFACHUDENENGLIANG,HUOBUKEYUGU。

                        SANNIANBUFEI,YIFEICHONGTIAN;BUMINGZEYI,YIMINGJINGREN。MIANDUIZIBENSHICHANG,FEIHERUYEJIANGYOUHEBIAOXIAN,LAOCAIJIANGCHIXUGUANZHU。

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